New Delhi| HL 25 June, 2026
The All India Institute of Medical Sciences (AIIMS), New Delhi, has introduced a comprehensive social media policy restricting the unauthorised use of the institute’s name, logo, emblem and branding across digital and print platforms. The new guidelines apply to students, resident doctors, faculty members, researchers, administrative staff and recognised student bodies.
According to the notification, no individual or group associated with AIIMS can use the institute’s identity in social media posts, reels, videos, blogs, posters or any other public communication without obtaining prior written approval. The move aims to prevent misuse of the institution’s identity, safeguard patient privacy and ensure responsible online communication.
The policy covers undergraduate, postgraduate and doctoral students, resident doctors, super-speciality trainees, faculty members, researchers and employees. Student organisations, including the Academic Society Association (ASA), Resident Doctors’ Association (RDA) and Students’ Union bodies, are also required to comply with the new rules. Third-party collaborators managing AIIMS-operated platforms have also been brought under the policy.
AIIMS has warned that violations could attract disciplinary as well as legal action. Depending on the seriousness of the offence, individuals may receive written warnings, face suspension of institutional privileges, be barred from participating in institutional activities or, in the case of student organisations, lose official recognition.
The institute has also introduced a mandatory content removal mechanism. Any objectionable or policy-violating material must be taken down within 12 hours of receiving an official notice.
Protecting patient confidentiality is a key focus of the guidelines. The institute has strictly prohibited the sharing of patient photographs, medical records, treatment details or case discussions on social media, even if the patient cannot be directly identified. AIIMS said such disclosures may violate medical ethics and data protection obligations.
Departments, centres and officially recognised student bodies operating social media accounts must now register their accounts with the institute, provide details of administrators and institutional email IDs, and ensure that a designated media coordinator approves content before publication. The guidelines also require clear separation between official departmental content and student-generated posts.
Additionally, AIIMS has prohibited the publication of confidential information, defamatory content, and political or religious material through institutional platforms. Sponsored posts, commercial promotions and brand collaborations will require prior approval from the institute.
The new policy is intended to strengthen institutional accountability while ensuring that AIIMS’ identity and reputation are protected in the rapidly evolving digital environment.
